VOICE
Our brand has character – a personality. It can be serious. It can be fun. Here’s how we make our words sound like us.
BRAND MESSAGING
DAMN FINE COFFEE
Our Core Message
This is our core brand message used whenever we are introducing our brand to someone new, whether that’s in conversation, on a window graphic or a website visual.
Brand Messaging Statements
Using coffee puns is highly recommended (cause they’re great) but always bring it back to ambition.
BASIC TERMINOLOGY
92 Degrees Coffee
Whenever we write our name, this is how we do it.
Don’t abbreviate to ‘92’
Don’t use a degrees symbol (°) to replace the word degrees
Damn Fine Coffee™
Whenever we refer to Damn Fine Coffee™, this is how we write it.
Don’t use all caps, that’s just for our design team
Always use Title Case aka capital first letters
Add a ™ symbol (Alt+Shift+2 on a mac / Ctrl+Alt+T on a PC)
#DamnFineCoffee™
On all social platforms, we reference Damn Fine Coffee™ as a hashtag.
Same formatting as previous but without spaces
Add a hashtag
