LOGOS
Our logos are the most iconic part of our brand – they build recognition and unify our stores both externally and experientially. Here’s how they work.
OUR LOGOS
Our Logo
This is our primary logo. We use this everywhere as our seal of approval on products, stores, packaging and advertising.
Our Wordmark
This is our supporting logo. It never replaces our primary logo but is used to clearly state our name and tell people what we sell. We use this mainly on storefronts and signage.
ALIGNMENT
Left Aligned
Our logo sits equally spaced from the left hand side and top margins.
Centred
Our logo is heavily weighted to the right. Which means that even when mathematically centred it looks too far left. We have to manually adjust the logo by moving it to the right to counterbalance this offset.
Right Aligned
Our logo sits equally spaced from the right hand side and top margins.