COLOUR

The best way to approach our brand palette is: it’s black and white with a hint of colour.

CORE PALETTE

92 Degrees Black
C:60 M:40 Y:40 K:100
R:000 G:000 B:000
#000000
RAL 9004

White
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
#FFFFFF
RAL 9003

92 Degrees Gold
C:0 M:32 Y:100 K:0
R:250 G:182 B:0
#FAB600
RAL 1003

USING COLOUR

Visualising Flavours
We use textures, gradients and colours to connect our products with the flavours they taste like.

Colour Coding
Some products (like pods) need clear colour coding to separate one pod to another.

Enhancing Products
In store POS, product and social campaigns all need to have big impact. We try to let the product do the talking, but sometimes a bit of colour can bring everything to life.